Why Digital Marketing Has Become the Health-Care Industry's Rx for Revenue
/We recently came across an article on Ad Age that takes a look at why more and more healthcare organizations are going digital to fulfill their marketing needs.
From the article:
Admissions are falling as higher insurance rates prompt patients to seek more affordable care outside of hospitals and crimp the demand for elective procedures...Many are turning to search, mobile and social for cost-effective marketing that reaches the growing number of consumers who look online for health-care information. Paired with advice from referring physicians, the internet is helping patients make more informed hospital choices.