Marketing Tips for Winning With Millennials
/We recently came across an article that might be of interest. It lays out principles retailers should know about engaging with Millennial shoppers.
From the article:
The millennial influence on the market is so dramatic that it has altered the language that brands use when discussing target audiences...Millennials want to be consumer partners — not a target audience — with their favorite brands, and because of that, franchise professionals must shift their thinking to engage this influential group.