Windham - "A Better Way to Winter"

When Windham Mountain resort told us they wanted to attract families and millennials to the slopes, we immediately thought - whimsical. With lots of ski mountains competing for the eyes and ears of city dwellers, we created a salient campaign, that doesn't just focus on the great benefits of Windham Mountain, but also tantalizes with a fresh and modern illustrated approach. By combining out-of-home, digital, social and radio, we created a branding campaign that immediately conjured ideas of big air, hot cocoa and fresh powder. Because spending the icy months at Windham Mountain Resort  simply is "A Better Way to Winter."